What is Influencer Marketing?
Influencer Marketing has been a buzzword for a while now. For all those who’ve come across the phrase for the first time, and pondering “What is Influencer Marketing” let us acquaint you with the basic idea behind Influencer Marketing.
Influencer Marketing takes inspiration from the idea of celebrity endorsement by placing it into a modern-day content-driven marketing campaign. The main difference between celebrity endorsement and influencer marketing is that the latter is the result of the campaigns that are collaborations between brands and influencers which is not the drill in the case of the former. In simpler terms, Influencer Marketing is like a mutual friend connecting your brand with your target consumers. It is a great platform that helps brands connect with influencers and create cost-effective, revenue-driven marketing campaigns for their products or services and help businesses flourish while achieving their business goals.
Why invest in Influencer Marketing?
Influencer marketing is smooth, efficient, and result-oriented platform that helps brands gain new potential customers and retain the regular ones by launching campaigns that helps them achieve varied marketing goals and objectives as influencers share their views and demonstrate the use of products(or services) to their followers. To understand better take a look at the top factors why investing in Influencer Marketing can help your businesses grow manifolds:
Extremely High ROI
Reduces overall Marketing Costs
Influencer-Generated Content Lasts Longer
Boosts Engagement with Audience
Offers In-Depth Storytelling Opportunities
Induces Loyalty
What makes Influencer Marketing effective?
One of the most important features of influencer marketing is its ability to help brands target both broad and niche audiences and demographics by connecting influencer’s socially engaged audiences. It is a well-known fact that Influencer marketing works because of the high amount of trust that influencers have built up with their following, and hence recommendations from them serve as a form of social demonstration to the brand’s potential consumers. Take a look at the top factors that make influencer marketing effective:
They build your brand’s credibility
The continual growth of social media
They boost organic traffic and engagement
Online Media Management
Key Influencer Marketing Statistics
of Marketers Believe Influencer Partnerships are Good for Business
of marketers use influencer-driven campaigns to launch their product or services and for creating content.
A Nielsen study establishes that 84% of consumers trust the opinion of their peers and those they follow online.
Influencer marketing generates 11 times higher ROI than the traditional forms of digital marketing.
Engagement is by far the most common metric used for measuring influencer marketing success, measured by 75% of marketers for influencer marketing.
of People Trust Social Networks to Guide Purchasing Decisions
of Marketers Believe Influencer Partnerships are Good for Business